THIRD SWAHILI FASHION WEEK OFFICIALLY LAUNCHED....

From Left to Right Alex Galinoma from EATV & Radio, Saphia PR & Media SFW, Mustafa Hassanali organiser of SFW, Judith Muya of Southern Sun -Home of SFW and Washington Fashion Coordinator, during the 3rd SFW Launch.

24 DESIGNERS TO SHOWCASE OVER A PERIOD OF 3 DAYS

LAUNCH OF THE FIRST EVER SWAHILI FASHION WEEK SHOPPING FESTIVAL

The third annual Swahili Fashion Week will take place at Karimjee Gardens on the 4th, 5th and 6th November 2010 in Dar Es Salaam, Tanzania.

Swahili Fashion Week 2010 will collectively bring together 24 designers from Swahili speaking countries to showcase their creativity in designing a variety of clothing with an assortment of materials.

The Tanzanian designers showcasing at this years event are Ailinda Sawe, Manju Msita, Kemi Kalikawe, Christine Mhando, Shellina Ibrahim, Farha Naaz Sultan, Gabriel Mollel, Robi Morro, Asia Idarous, Zamda George, Khadija Mwanamboka, Jamilla Vera Swai and Made by Africa. Designers from Kenya to showcase are Sonu Sharma, Moo Cow, KikoRomeo, John Kaveke and Kooroo. Stella Atal from Uganda will also show her designs.

“In addition to the Fashion Show presentations, this year Swahili Fashion Week has incorporated Swahili Fashion Week Shopping Festival which will capture the spirit, style and essence of the Swahili coast” said Mustafa Hassanali, organiser of the event.

“Opening Swahili Fashion Week to a new audience, the Shopping Festival will showcase not only traditional Swahili arts and culture but the inspired innovation, and dynamic creativity of the modern Swahili speaking world, offering stalls to all participating fashion designers to exhibit and sell their unique, often hand-made clothing, accessories and products. Stall priority to those not on the runway will be given to artists, crafts-people, etc who are disabled or underprivileged”, added Hassanali.

Throughout the exhibition, there will be a variety of entertainment including performances from different music groups, henna painting and adornment and weaving. There will also be a choice of workshops for designers to participate in.

Swahili Fashion Week has organized several awards in order to recognise the prospective talent showcasing, these include the Emerging Designer Award, Best Runway Model and Best Swahili Fashion Week Shopping Festival stand.

Swahili fashion week 2010 has been sponsored by the home of Swahili Fashion Week - Southern Sun, Origin Africa, USAID Compete, EATV, East Africa Radio, Malaria Haikubaliki, BASATA (Baraza La Sanaa Taifa), Ultimate Security, Monier 2000, Colour Print Ltd, Global Outdoor Ltd, Amarula, Vayle Springs Ltd, ZG Films, Darling Hair, Danish make up designs, Nipashe, Bilicanas, Perfect Machinery Ltd, 1&1 Internet Solutions, Sengi Tours, iFashion and 361 Degrees.

NOTE TO EDITORS

Swahili Fashion week is a platform for designers – both fashion and accessory – from Swahili speaking countries to showcase their creativity, market their art and network with their clientele. This is all aimed at promoting fashion as an income generating, job creating industry while emphasizing a “Made in East Africa” concept.

Swahili Fashion Week is set to be an annual fashion extravaganza showcasing the best of creative talent in the fashion from Swahili Speaking countries. This being the regions highly acclaimed premier Fashion event founded created and conceptualised in year 2008 by Mustafa Hassanali

“Initiating a dynamic and promising platform for the fashion industry in the region, Swahili Fashion Week is geared towards being the most sought out fashion platform in Eastern Africa for the international market”, explained Mustafa Hassanali, founder and organizer of Swahili Fashion Week.


FOR IMMEDIATE RELEASE


CONTACT PERSON: Saphia Ngalapi, Media & PR Manager
TELEPHONE NUMBER: +255-712-099834
EMAIL ADDRESS: media@swahilifashionweek.com